The Lynx Effect September 14, 2006
Posted by O.J. in Advertising.trackback
Lynx deodorant is most famous for its media theme of “attraction”; or as they call it, the Lynx Effect. We’ve all seen the ongoing commercials of some guy spraying Lynx deodorant and subsequently becoming irresistible to women.
Although we are all intelligent enough to recognize the fantasy behind such a theme, I can safely assume that thousands of men switched deodorants after watching a few of Lynx’s very creative advertisements, with the hopes of this fantasy becoming a reality. (I’m not one of those men…I always used Lynx 
)
Following on from its ever-so-popular marketing gimmick, here is the most recent and may I say, the best, Lynx commercial yet.
I always found Lynx to smell like the socks of a dirty old man who has just run the London Marathon.
Forget Armani, Boss and Dior – If you are looking for a scent which will attract all the ladies – look no further than ‘Old Spice’ – a woman’s Kryptonite.
I think with a combo of Lynx and Old Spice – you’ll be a deadly sex machine.
Hello, I want to express an idea for an excellent advert which will work with any mans deodorant. I have had this idea in my head for ages, because lynx being properly the most known. Where could I post my idea for the advert where’s the right person that could see it? I also have good ideas for other adverts and always coming up with good slogans.